The Mission has started
making and selling lungotas. We have
been amazed at how many people have ordered them
already, including many complete newcomers to
the Mission. Thanks to Sarah-Ji
and Jessica Lindley, our handmade lungota
seamstresses :), the supply has met the demand
and there are many happy (we hope!) wearers of
Mission-made lungotas out
there.
Our lungotas have a twist: They
have elastic on the piece that tightens the
underwear around the body. This makes them
even more comfortable to wear than traditional
lungotas.
There is even a tentative idea that we might
advertise our lungotas in yoga magazines.
We know it will benefit those who practice yoga
and everyone else.
The
lungota is an ancient style of male
underwear used to provide vitality and greater
control over sexual drive. It is also very
physically supportive and beneficial to wear
while doing yoga (innercise) and exercising.
It protects the organs and directs great amounts
of energy that would otherwise have been wasted
toward higher thoughts and health.
We have
never seen anyone wear it and not enjoy and
appreciate it. All that is needed is to
overcome the preconception that it might look
strange in today's society, and any male can
enjoy its benefit, a benefit that might be
experienced immediately even when wearing it for
the first time.